U.S. Marine Lieutenant Mark Whitby was escorting a top secret caravan through a dangerous area of Afghanistan when his convoy was attacked by insurgents. By springing into action, Whitby manages to save his men and more importantly the top-secret passenger, but not without getting severely wounded himself. Regaining consciousness in a hospital, Whitby learns that his fighting days are over. Reluctantly, he tries to chart a new future for himself but keeps coming up empty-handed. Then a strange package arrives. He opens it to find an old, dog-eared Gideon's Bible with hundreds of passages underlined and highlighted. Inside is an envelope with a cryptic handwritten note: "When all else fails..." it reads. Mark and his new young bride are then led on a treasure hunt of sorts by Mark's estranged grandfather, an ex-Marine war hero himself, who is also one of the greatest salesmen who has ever lived. Rather than give his grandson a large inheritance, he will teach him the 12 secrets to salesmanship and open his eyes to the joy of practicing the art of selling in order to equip him for a fulfilling and prosperous life.

In 1944, during World War II, at the age of nine, DAVID OLIPHANT was recruited into the Junior Civil Defense. He was the air raid warden for two buildings in the South Bronx that housed 50 families, along with being the air raid monitor for the 5th and 6th grade classes in his elementary school.

David has authored, edited, created and published over 400 books over the past 50 years. Oliphant co-authored Balance Your Body, Balance Your Life, The Wellness Solution, The Ball Player, Managing Your Stress In Today's World, He also created and published the world famous Illustrated Classics, 125 titles. He considers his newest book, When All Else Fails, Sell!, one of his most important accomplishments.

David has been married to Deborah Ann Kalman for over 23 years. They reside in Connecticut.

New York Times best-selling author Michael Levin has written, co-written or ghostwritten an astonishing 90+ books, of which eight are national best sellers. He is the nationally acknowledged thought leader in the delivery of the next generation of business books.

He has also contributed to The New York Times, The Wall Street Journal, The Los Angeles Times, The Boston Globe, The Jerusalem Post, Writers Digest, and CBS News. He is an Amherst College graduate, a Columbia Law School-trained attorney and a non-practicing member of the Massachusetts bar.