| Preface |
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xiii | |
| CHAPTER 1 Management Communication in Transition |
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1 | (21) |
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What Do Managers Do All Day? |
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2 | (1) |
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3 | (2) |
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Major Characteristics of the Manager's Job |
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5 | (1) |
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What Varies in a Manager's Job? The Emphasis |
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6 | (1) |
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7 | (1) |
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Management Skills Required for the Twenty-First Century |
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7 | (1) |
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The Major Channels of Management Communication Are Talking and Listening |
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8 | (1) |
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9 | (1) |
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Information Is Socially Constructed |
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10 | (1) |
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Communication Is Invention |
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10 | (1) |
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Your Task as a Professional |
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11 | (1) |
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11 | (1) |
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12 | (1) |
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13 | (1) |
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CASE 1-1 Odwalla, Inc. (A) |
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14 | (6) |
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CASE 1-2 F.W. Woolworth Company |
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20 | (2) |
| CHAPTER 2 Communication and Strategy |
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22 | (26) |
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22 | (1) |
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Elements of Communication |
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23 | (1) |
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24 | (1) |
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Principles of Communication |
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24 | (1) |
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Communicating Strategically |
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25 | (1) |
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Barriers to Communication |
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25 | (2) |
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Successful Strategic Communication |
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27 | (1) |
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Why Communicating as a Manager Is Different |
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28 | (2) |
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30 | (1) |
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The Tactics of Communication |
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30 | (1) |
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CASE 2-1 Great West Casualty v. Estate of G. Witherspoon (A) |
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31 | (3) |
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CASE 2-2 Great Lakes Garments, Inc. |
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34 | (2) |
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CASE 2-3 Augusta National Golf Club |
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36 | (12) |
| CHAPTER 3 Communication Ethics 46 The Ethical Conduct of Employers |
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48 | (34) |
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49 | (1) |
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49 | (1) |
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Three Views of Decision Making |
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50 | (1) |
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51 | (1) |
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The Nature of Moral Judgments |
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52 | (1) |
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Four Resources for Decision Making |
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53 | (1) |
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Distinguishing Characteristics of Moral Principles |
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53 | (2) |
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55 | (2) |
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Statements of Ethical Principles |
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57 | (1) |
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Applying Ethical Standards to Management Communication |
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57 | (3) |
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60 | (1) |
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61 | (1) |
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62 | (1) |
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CASE 3-1 Excel Industries (A) |
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63 | (4) |
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CASE 3-2 A Collection Scandal at Sears Roebuck & Company |
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67 | (3) |
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CASE 3-3 The Soul of Dell: The Value of Corporate Philosophy Statements |
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70 | (5) |
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CASE 3-4 Arthur Andersen, LLP: An Accounting Firm in Crisis |
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75 | (7) |
| CHAPTER 4 Speaking |
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82 | (27) |
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83 | (1) |
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Get to Know Your Audience |
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84 | (1) |
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84 | (1) |
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How to Prepare a Successful Management Speech |
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84 | (2) |
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Determine Your Reason for Speaking |
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86 | (1) |
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What Makes People Listen? |
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87 | (1) |
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Learn What You Can About the Occasion |
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87 | (1) |
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Understand the Questions Listeners Bring to Any Listening Situation |
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88 | (1) |
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Recognize Common Obstacles to Successful Communication |
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89 | (2) |
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Support Your Ideas with Credible Evidence |
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91 | (1) |
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92 | (2) |
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Any Advice Beyond Structure? |
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94 | (1) |
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Keep Your Audience Interested |
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95 | (2) |
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Select a Delivery Approach |
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97 | (1) |
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98 | (1) |
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Develop Your Visual Support |
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99 | (1) |
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100 | (1) |
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101 | (1) |
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Develop Confidence in Your Message and Yourself |
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101 | (2) |
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103 | (1) |
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104 | (1) |
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CASE 4-1 A Last Minute Change at Old Dominion Trust |
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105 | (1) |
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CASE 4-2 Preparing to Speak at Staples, Inc. |
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106 | (3) |
| CHAPTER 5 Writing |
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109 | (35) |
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Fifteen Ways to Become a Better Business Writer |
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111 | (1) |
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An Introduction to Good Business Writing |
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111 | (1) |
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112 | (1) |
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Writing an Overview Paragraph |
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113 | (1) |
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The Six Communication Strategies |
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113 | (1) |
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114 | (1) |
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115 | (1) |
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116 | (1) |
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Standard Formats for Memos |
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117 | (1) |
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118 | (1) |
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Meeting and Conference Reports |
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118 | (1) |
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Make Your Memos Inviting and Attractive |
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119 | (1) |
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119 | (1) |
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Writing Good Business Letters |
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120 | (1) |
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When You Are Required to Explain Something |
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121 | (1) |
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When You Are Required to Apologize |
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122 | (1) |
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Make Your Writing Efficient |
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123 | (1) |
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123 | (2) |
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125 | (1) |
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How to Make Passive Verbs Active |
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126 | (1) |
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Make Your Bottom Line Your Top Line |
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127 | (1) |
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How to Encourage and Develop Good Writers |
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128 | (3) |
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131 | (1) |
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131 | (1) |
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CASE 5-1 Cypress Semiconductor Corporation |
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132 | (8) |
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CASE 5-2 Farberware Products of America |
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140 | (1) |
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CASE 5-3 Volvo of North America, Inc. |
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141 | (3) |
| CHAPTER 6 Technology |
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144 | (35) |
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145 | (1) |
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145 | (1) |
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146 | (4) |
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Privacy and Workplace Monitoring |
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150 | (6) |
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The Internet and Online Behavior |
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156 | (2) |
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Etiquette and Office Electronics |
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158 | (2) |
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160 | (2) |
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162 | (4) |
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Technology on the Horizon |
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166 | (1) |
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167 | (3) |
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170 | (1) |
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CASE 6-1 Cerner Corporation |
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171 | (5) |
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CASE 6-2 Vitruvius Sportswear, Inc. |
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176 | (3) |
| CHAPTER 7 Listening and Feedback |
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179 | (32) |
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The Benefits of Better Listening |
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180 | (1) |
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180 | (2) |
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An Inventory of Poor Listening Habits |
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182 | (1) |
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The Role of Ineffective Listening Habits |
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182 | (3) |
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Developing Good Listening Habits |
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185 | (1) |
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The Five Essential Skills of Active Listening |
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186 | (1) |
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A System for Improving Your Listening Habits |
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187 | (1) |
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Guidelines for Constructive Feedback |
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188 | (1) |
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Giving and Receiving Feedback |
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188 | (2) |
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Knowing When Not to Give Feedback |
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190 | (1) |
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Knowing How to Give Effective Feedback |
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191 | (1) |
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Knowing How to Receive Feedback |
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192 | (2) |
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194 | (1) |
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194 | (2) |
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CASE 7-1A Earl's Family Restaurants |
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196 | (2) |
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CASE 7-1B Earl's Family Restaurants |
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198 | (2) |
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CASE 7-1C Earl's Family Restaurants |
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200 | (3) |
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CASE 7-2A The Kroger Company |
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203 | (3) |
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CASE 7-2B The Kroger Company |
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206 | (1) |
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CASE 7-2C The Kroger Company |
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207 | (2) |
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CASE 7-3 Three Feedback Exercises |
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209 | (2) |
| CHAPTER 8 Communicating Nonverbally |
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211 | (25) |
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212 | (1) |
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A Few Basic Considerations |
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212 | (1) |
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Reading and Misreading Nonverbal Cues |
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213 | (1) |
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213 | (1) |
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Functions of Nonverbal Communication |
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214 | (1) |
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Principles of Nonverbal Communication |
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215 | (1) |
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Dimensions of the Nonverbal Code |
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216 | (12) |
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228 | (2) |
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230 | (1) |
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CASE 8-1 Olive Garden Restaurants Division |
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231 | (3) |
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CASE 8-2 Waukegan Materials, Inc. |
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234 | (2) |
| CHAPTER 9 Communicating in Intercultural and International Contexts |
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236 | (17) |
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Intercultural Challenges at Home |
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236 | (2) |
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Cultural Challenges Abroad |
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238 | (2) |
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240 | (1) |
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Some Principles of Culture |
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241 | (1) |
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241 | (4) |
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Cross-Cultural Communication Skills |
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245 | (1) |
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245 | (1) |
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245 | (1) |
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246 | (1) |
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247 | (1) |
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CASE 9-1 Oak Brook Medical Systems, Inc. |
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248 | (2) |
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CASE 9-2 Big Dog Software, Inc. |
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250 | (3) |
| CHAPTER 10 Managing Conflict |
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253 | (30) |
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254 | (1) |
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Sources of Conflict in Organizations |
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255 | (1) |
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Conflict in Organizations |
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255 | (1) |
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256 | (2) |
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The Benefits of Dealing with Conflict |
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258 | (1) |
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Styles of Conflict Management |
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259 | (1) |
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260 | (2) |
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What If You're the Problem? |
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262 | (2) |
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264 | (1) |
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265 | (1) |
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CASE 10-1 Hayward Healthcare Systems, Inc. |
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266 | (2) |
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CASE 10-2 Dixie Industries, Inc. |
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268 | (5) |
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273 | (7) |
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280 | (2) |
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Appendix B Impact on Hershey Stock |
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282 | (1) |
| CHAPTER 11 Business Meetings That Work |
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283 | (22) |
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284 | (1) |
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What's the Motivation for Meeting? |
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284 | (1) |
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When Should I Call a Meeting? |
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285 | (1) |
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What Is a Business Meeting? |
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285 | (1) |
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What Should I Consider as I Plan for a Meeting? |
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286 | (1) |
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When Should I Not Call a Meeting? |
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286 | (1) |
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287 | (1) |
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How Do I Prepare for a Successful Meeting? |
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288 | (1) |
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288 | (2) |
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What Form or Meeting Style Will Work Best? |
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290 | (1) |
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How Do I Keep a Meeting on Track? |
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291 | (1) |
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292 | (1) |
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What Should I Listen For? |
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292 | (1) |
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What Should I Write Down? |
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293 | (1) |
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How Can I Make My Meetings More Productive? |
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294 | (2) |
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Can Business Meetings Ever Improve? |
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296 | (1) |
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296 | (1) |
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297 | (1) |
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CASE 11-1 Sequoia Medical Supply, Inc. |
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298 | (4) |
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CASE 11-2 Spartan Industries, Inc. |
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302 | (3) |
| CHAPTER 12 Dealing with the News Media |
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305 | (38) |
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305 | (1) |
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306 | (1) |
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Why Interviews Are Important |
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307 | (3) |
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Should You or Shouldn't You? |
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310 | (3) |
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313 | (4) |
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317 | (3) |
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320 | (1) |
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Staying in Control of an Interview |
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321 | (2) |
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323 | (1) |
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324 | (1) |
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324 | (1) |
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CASE 12-1 American Rubber Products Company, Inc. |
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325 | (3) |
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CASE 12-2 Bayer AG: Anthrax and Cipro |
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328 | (7) |
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Appendix A Timeline of Case-Related Events |
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335 | (2) |
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Appendix B Anthrax Visual |
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337 | (1) |
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Appendix C Timeline of Patent-Related Events |
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338 | (1) |
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Exercise 12-1 Buon Giorno Italian Foods, Inc. |
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339 | (1) |
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Exercise 12-2 O'Brien Paint Company |
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340 | (3) |
| Appendix A Analyzing a Case Study |
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343 | (7) |
| Appendix B Writing a Case Study |
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350 | (7) |
| Appendix C Sample Business Letter |
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357 | (2) |
| Appendix D Sample Business Memo |
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359 | (2) |
| Appendix E Sample Strategy Memo |
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361 | (2) |
| Appendix F Documentation |
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363 | (9) |
| Appendix G Media Relations for Business Professionals |
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372 | (6) |
| Appendix H News Release |
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378 | (2) |
| Index |
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380 | |