The Creative Spirit,9780452268791

The Creative Spirit

by ; ;
Edition: Reprint
ISBN13: 9780452268791
ISBN10: 0452268796
Format: Paperback
Pub. Date: 1993-02-01
Publisher(s): Plume
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Summary

Creativity is not for artists only! This sumptuously illustrated companion volume to the acclaimed PBS television series draws on the wisdom of Japanese Zen masters, maverick entrepeneurs, and leading inventors to show how creativity can be cultivated by anyone to improve the quality of their lives. Color illustrations throughout.

Author Biography

Michael Ray, Ph.D., is the first John G. McCoy-Banc One Corporations Professor of Creativity and Innovation and of Marketing at Stanford University. He is the co-author of Creativity in Business and is widely known for his research on creative thinking. Dr. Ray has appeared on several national television programs, including "20/20" and the PBS series "The Creative Spirit." Together with Dr. Catford, he has taught a course on the concepts of the everyday hero to business students, executives, and professionals that has been featured in such publications as Time, Fortune, and The New York Times. He lives in Santa Cruz, California.

To visit his web page go to:
http://www.michael-ray.com/

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